smart since 2005

Smart Aviation lands one of the world’s renowned sports teams

Private jet over sunset

Smart Aviation, the leading global sports charter specialists, has chartered three European flights in November for one of the most prestigious international sports teams in the world.

The flights to the team’s away games in Rome, Dublin and Paris took months of preparation by Smart’s Clive Head, Senior Charter Broker Sports Division. His meticulous planning ensured a smooth passage for the team on every flight.

The complex travel itinerary included meeting with the team’s travel coordinator to walk through the departure, managing the precise handling of the team’s kit, liaising with ground agents to ensure swift departures, arranging the personalised check-in desks and the handling of specific catering requirements for the sport stars.

Clive Head said: “We are honoured to have chartered these flights for this internationally renowned sports team. It is my role to handle the sports charters and we fly established sports teams on a regular basis. The calibre of this team was particularly exciting, and we are delighted that everything was seamless. Meeting the team and seeing them off from Cardiff AIrport is definitely a career highlight for me.”

Founded in 2005 by sports charter specialist, Managing Director Mark Hawkins, Smart Aviation has overseen key sporting fixtures around the world including Champions League and Premier League football matches, as well as to ice-hockey, boxing, basketball, golf, motorsport and cricket tournaments.

Why choose Smart?

Our business revolves around you
– Exactly what you need
– You’re dealing with the experts. Our goal is excellence in service and execution – our extensive knowledge and expertise ensure we deliver.

Cost effective with no compromise
– Our unrivalled operator relationships and leverage in the European market ensures you get the most cost-effective solution, without compromising on quality.

We are always available
– Our operational support team is on-hand 24/7, 365 days a year, to deal with the unexpected and keep you flying – for total peace of mind.

Contact Smart Aviation today.


Founder Mark Hawkins looks back at 16 years of Smart.

Smart Aviation turns 16 this week. We sat down with Smart’s Founder and Managing Director Mark Hawkins to take a look back at the highlights and challenges of the last 16 years.

Why did you decide to set up Smart Aviation?

I have been working in the aviation industry for the last 28 years, starting out at Air 2000 in 1993. At Excel Airways/Aviation I was pivotal in their sports charter’s operation and during the Champions League final in 2005, I chartered over 30 aircraft for Liverpool fans to attend the final. After three years, I decided that it was time to branch out on my own. My goal was to become one of the world’s leading charter providers and over the last 16 years, I am proud to say we have achieved that.

What been the key to Smart’s success?

Our initial success was down to our immense sports charter operation; sport has always been at the core of what we do. We had overnight success with that part of the business and have overseen thousands of flights to key fixtures and tournaments. ACMI still continues to be a part key to our business and lots of large airlines come to us with their AOG issues long and short term.

What’s been the most challenging part of the last 16-years?

I would have to say Covid has been the most challenging obstacle we have faced as a business. The different, constantly changing travel restrictions was the most challenging part but I’m pleased to say we are continuing to navigate our way through the changes and feel confident that travel is finally returning and will continue to do so (fingers crossed).

What do you think has been Smart’s biggest achievement?

Building such a phenomenal and dedicated team is something I am immensely proud of. They have grown the business alongside me.  Chartering aircraft for some of the biggest sports names in the market and arranging a huge number of replacement aircraft during the Iceland ash cloud eruption in 2011, are also right up there.

What do you think has been the biggest change in the industry since Smart started?

The lack of charter airlines willing to operate during their peak season means adhoc flights have got less and less every year. We do work with several quality airlines who support us year-round, ensuring we can service our all-important clients.

How important is company culture to you and what measures do you take to maintain it?

Very important. Every new member of the team goes through induction training to ensure they deliver the highest level of communication and respect to all our partners. Every client must receive the ‘Smart Service’.

What are your long-term goals for Smart?

To continue to be right at the top of our game, grow the team and continue to be Smart.


Position: – Commercial Jets Charter Broker

Established since 2005, Smart Aviation is one of the leading providers in the charter market. We have acquired a reputation for the personal service and professional manner in which we conduct our business with our clients, we tailor every request subject to the requirements provided by the client. Ensuring the right aircraft matches the request in question. No charter is too big or too small for us, whether we are moving a football team or a large group of individuals for a global conference, Smart Aviation will be on hand to ensure our passengers get there.

To support our growth in the industry and being committed to expanding our market share, we are now looking to recruit an experienced Commercial Jets Charter Broker with a passion for aviation and customer service to add to our young dynamic team based in Crawley right near London Gatwick Airport.

The position offers an attractive salary package subject to experience with an uncapped commission structure.

Requirement of the Job:

The main purpose of this position is to provide unrivalled customer services, support, advise and deliver fast and competitive charter quotations to current and prospective charter clients from around the globe. You will handle every step of the charter process from gaining the initial charter request be it from a cold call of a prospective client or request from a current client, speaking to our airline partners to gain quotations, transferring airline quotations into a Smart quote presentation to provide to the client, confirming the charter operation, contracting and then passing the charter onto flight operations to monitor.

Main Duties and Responsibilities:

  • Reporting to the Head of Sales and providing support to the charter team in all aspects of day-to-day running of the charter division.
  • Maintaining and growing our existing client base via cold calling, networking, referrals etc.
  • Building relationships with airline suppliers across the globe, gaining new contacts and adding to our contact database.
  • Maintaining and adding to our CRM database with prospective clients and updated current client details.
  • Processing incoming charter requests, acknowledging, quoting, and contracting.
  • Providing an unrivalled customer service experience to all clients and suppliers.
  • Meeting and exceeding targets/SLA set out by the Head of Sales
  • Identify and explore new opportunities with existing customers.
  • Being part of the on-call team, providing a 24-hour response to charter requests.
  • Providing after charter follow ups with clients
  • Attending global conferences building your knowledge and exposing the company to a wider market.
  • Provide fight representation at departing / arriving airports to company clients on charter operations as required.


Skills and Experience:

  • Previous experience of 2 years of more in a charter brokering or related airline role.
  • Understanding of aircraft types and current markets (additional training can be provided)
  • Highly driven, enthusiastic, and thirsty to get out and win charters.
  • Confident on the phone, for both cold calling and client management.
  • Ability to negotiate, influence and advise clients and suppliers.
  • To be a team player but also the ability to work on your own and be proactive.
  • Good IT skills with Microsoft office products.
  • Strong verbal communications skills, a second language is desirable but not essential.
  • Excellent time management both on quoting charters and adhering to project timelines.
  • Flexibility to work outside normal office hours.

To apply please send cv and covering letter to



Dont just take our word for it

Our clients vary across a wide spectrum of industries and professions; from prestigious sports organisations including numerous international football teams, premiership rugby and football teams, to blue-chip and corporate industries, automotive and music companies. We cater for their every requirement and ensure every trip is a resounding success.

We also work alongside many events organisations providing an efficient, cost effective solution to group travel. But don’t just take our word, read the positive feedback we have received from our clients and decide for yourself.

{loadposition smart-team}
Smart Aviation

Smart Aviation