Smart Plus – VIP and Events

Smart Plus – adding value to your event

Event travel can sometimes be seen as a means of getting from A to B – your event destination. However, smarter companies are realising how simple it can be to utilise this time in the air to promote your product, brand or event message.

We recognise how crucial this branding opportunity is for our clients and is the reason for our Smart Plus service. Our dedicated team is responsible for organising all the intricate details that our clients require from their charter. So whatever you need from your flight, we can make it happen – from VIP check-in and bespoke menus to branded merchandise and personalised aircraft exteriors.

One recent example involved a major European motor manufacturer for whom we arranged bespoke catering and branded items. The Smart Plus team liaised closely with the airline, handling agents and airport authorities on behalf of the client. Heading up the Smart Plus department is Charlotte Sobel, who explained  “We organised branded headrest covers for the aircraft, specially branded on-board menus and a personalised VIP check-in desk, clearly displaying the client’s branding. This created a real buzz around the event before the aircraft had even left the ground.”

In the current economic climate, where budgets are under pressure, the advantages of enhancing the flight experience and providing maximum exposure for the client’s brand can be key to the success of the event. Whether chartering for two VIPs or several thousand, the benefits are unequivocal. Explaining the range of options available, Charlotte commented, “There are numerous choices for clients wishing to enhance their flights and we work tirelessly to ensure that we help create very special events. More and more of our Event and Conferencing clients are realising the potential to add value to their flight charters.”

To find out more about how Smart Plus can enhance your next charter, call us on +44 (0) 1293 551244 or email