60 second interview with Head of Business Development, Sam White

Sam White is Smart’s newest recruit, and she brings with her a wealth of experience from 25-years in the aviation industry.

Here’s 60-seconds with Sam, Smart’s Head of Business Development.

How long have you been at Smart Aviation?

I joined Smart in September 2020 from an aircraft charter company, where I spent 15 years managing the commercial client charter requirements.

What did you do before Smart?

I have been in the aviation industry since I graduated from the University of Greenwich with a degree in Leisure and Tourism. I always knew I wanted to work in aviation, and I got my first role at Cosmos in 1996 in the reservations department. From Comsos I joined the commercial airline Air 2000, which is where I first worked with Smart’s MD, Mark Hawkins. Shortly before Air 2000 folded in 2004, I had already made the decision that I wanted to move into the broking world. I got my first role as a broker in 2003 and then a few years later I was headhunted for a commercial role at another firm. I stayed there for 15 years.

What is your role at Smart?

As Smart’s Head of Business Development, I look for new business opportunities alongside building and maintaining relationships with our clients across all the industries on the commercial jet side of the business.

Why did you want to work in aviation?

The simple answer is I love planes. I have always been fascinated by them and my friends would most likely call me a plane geek. The Boeing 757-200 is my favourite plane. I will always be grateful to Cosmos for giving me my first step into the exciting world of aviation.

What do you enjoy most about your role?

I love people as much as I love planes and I enjoy talking to all the different types of people that I do in this role. Building those relationships is very important to me. No two days at Smart are the same; I never know who I am going to pick the phone up to or who I will meet in person at the airport.

What’s been your proudest achievement at Smart?

I don’t have one specific achievement; I am genuinely just so proud to work here. I get a buzz every day when I get an enquiry from a client. I have brought lots of opportunities to the business this last year, which gives me great job satisfaction.

What do you enjoy doing outside of work?

I love spending time with my children and walking our dog, Nelly, a one-year-old Cockapoo. I run regularly and am an avid skier. I can’t wait to get back on the slopes!

What one item do you rely on most to do your job?

It must be my extensive black book of contacts that I have built up over the years. I treasure the long-standing relationships that I have with my clients, and I relish regularly meeting new contacts in the industry.

How do you feel about being a woman in the aviation industry?

After 25 years in aviation, I would still say women are in the minority, but to me it’s not a negative thing. I have always worked in male dominated environments, and I enjoy that. It has certainly changed a lot over the years though. It’s getting more equal and there are opportunities for women in the industry if they want them. I would say 50% of my clientele are female and some prefer having that interaction with a woman. I am proud to work in the industry and I don’t feel at all disadvantaged in it being female.